Customer retention and revenue growth

We know how much you value your existing customers and want to invest in your relationship with them. Customer retention should therefore be at the centre of your service offering to add real value to your business.

Understanding the true value of your customer base and identifying which customers and products are strategically important to you is at the heart of retention. To help you put retention at the heart of your business we can use our own operations as well as our partner organisations that have expertise in extracting, modelling and evaluating client data to assess your customer portfolios. Next, we enhance the policy data and provide real insight through the use of external data. We then have a full picture of which customers we can encourage to retain products or purchase additional products and which customers you could be in danger of losing.

Delivering benefits for the customer

Utilising periodic modelling we can run campaigns and customer communication exercises on your behalf to cross sell and up sell to your existing customers.

  • We explain the benefits and options under their policy providing them with a better understanding of your products and associated benefits
  • Provide impartial information that allows your customer to make an informed decision
  • Provide a clear understanding of the potential impact of any decisions they make.

Our experience tells us that this approach is more likely to lead to long term customer satisfaction and retention.

A flexible approach

We take a flexible approach and are able to scale up to meet new drivers and support your campaigns whatever the size. Whether this is retaining existing customers or using effective marketing campaigns to cross sell additional policy enhancements or new products, we can help.

Nigel Purveur

Let's talk...

Nigel Purveur - Managing Director, Life & Pensions International 

E: nigel.purveur@capita.co.uk

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Tony Brown

Let's talk...

Tony Brown - Managing Director, Life, Pensions & Specialist Services

E: tony.brown@capita.co.uk

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